Online Challenge

The University of Massachusetts has set an ambitious goal for its renewed push into online education: to increase annual online revenue from $100 million to $400 million. To make that happen, UMass has to break out in an already crowded market and make up for some major lost time. The university system has also hired Don Kilburn, a former executive with a British-based firm, to expand its online education programs — at a salary of $403,000, with a chance to earn even more: a 30 percent annual bonus that would add up to an extra $120,000 a year.

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