FTC Slaps Marketer on the Wrist

Last week the Federal Trade Commission announced it had reach a proposed settlement with a Pittsburgh-based marketing company called Victory Media. Victory had drawn attention for websites and print magazines that deceptively pitched a large audience of military troops and veterans on Kaplan University and other for-profit colleges with poor records of serving students.

The settlement with Victory is the second time that the FTC has reached an agreement with a for-profit college “lead generation” operation — businesses that get paid to provide potential customers, or leads, to other businesses.

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